Texas Elite Spartans Partner with Mothers Against Drunk Driving for Mother’s Day Game Activation to Promote Safe Driving
- May 5
- 3 min read
The Texas Elite Spartans are teaming up with Mothers Against Drunk Driving (MADD) for a powerful Mother’s Day collaboration that brings together football, family, and purpose.
Set against the backdrop of the Spartans’ final regular season home game, this partnership is designed to elevate a message that extends far beyond the field: protecting the people we love starts with the decisions we make every day; especially behind the wheel.
“We are proud to partner with the Texas Elite Spartans for a weekend that celebrates the shared responsibility we all have to keep each other safe,” said Ken Ceaser, Chief People Officer and Chief of Staff at MADD. “By bringing together the power of sports and the mission of MADD, we hope to inspire conversations and actions that help prevent impaired driving and protect lives across our communities.”
Mother’s Day weekend is one of the most meaningful times of the year for families, and also one of the most traveled. By aligning with MADD, the Spartans are using their platform to remind the community that every safe decision matters and that each of us has a role to play in preventing impaired driving and protecting lives.
“This is about showing up for the people who show up for us,” said Odessa OJ Jenkins, Head Coach of the Texas Elite Spartans. “Football brings people together, but purpose is what moves people. This partnership is about honoring our mothers and families by committing to choices that keep them safe.”
The May 9 game offers more than great football, it’s an opportunity for families across the DFW community to come together, celebrate the women who have shaped their lives, and support a mission that has saved hundreds of thousands of lives nationwide.
Fans attending the game will be part of a shared experience rooted in gratitude, accountability, and community impact, proving that sports can be a powerful force for change.
About MADD
Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by more than 51%, saved nearly 500,000 lives, and served nearly one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, as well as advocating for stricter sentencing and stronger laws, including the HALT Drunk Driving Law that mandates anti-drunk driving technology in every new car. MADD continues to provide support services to victims and survivors of impaired driving at no charge through victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
About MADD Sports
MADD Sports is a division of MADD that partners with sports organizations to engage athletes in impaired driving prevention and mental health advocacy. By empowering athletes to use their platforms for positive influence, MADD Sports helps promote responsible decision-making and safer communities nationwide.
About the Texas Elite Spartans
The Texas Elite Spartans are a five-time national championship team in the Women’s National Football Conference (WNFC), known for excellence on the field and leadership in the community. The organization is committed to advancing opportunities for women in football while using its platform to drive meaningful social impact.
Game Details:Texas Elite Spartans vs. Kansas City Glory
Saturday, May 9, 2026 | 7:00 PM CT
Maverick Stadium | Arlington, TX
Fans are encouraged to attend, bring their families, and be part of a powerful moment that honors the women in their lives while supporting a mission that saves lives.
